Digital Transformation No2: Chatelaine Magazine

Chatelaine Magazine Digital Transformation Upon joining the Chatelaine team, my first project was to overhaul and re-brand the user experience and design of the Chatelaine January 2016 tablet and mobile apps. The goal was to re-imagine each story published in the digital edition. I was challenged to improve the user experience, adjust the workflow, create efficiency and ensure all interactivity elevated the storytelling experience.  The… Read More

Campaigns

Custom Campaign Last year, Chatelaine asked 1,000 Canadian women on both sides of 40 a bunch of nosy questions — about love, romance, work, health, money and ambition. It was pretty revealing stuff, but this time around, we wanted to dig a little deeper. So we gathered slightly more of you — 1,029 women, to be exact — and asked about… Read More

Digital Transformation No.1: House & Home

Digital House & Home Magazine During my time at House & Home Media I was responsible for the delivery of all monthly digital editions across mobile, tablet and web. For the tablet and mobile experience of House & Home Magazine each story needed to be redesigned  and re-imagined to include innovative interactive features that enhanced… Read More

Shopper’s Drug Mart Social Media

Shopper's Drug Mart Insta Stories Mixed collection of daily insta stories created for for the Shopper's Drug Mart Beauty account. Each story would consist of original artwork creation and delivery upload-able frames or videos. Read More

Web Sites, Micro Sites & Marketing Assets

Web Sites, Micro Sites & Marketing Assets   The following is a collection of marketing assets and micro sites developed for Chatelaine Magazine and House & Home Magazine. The examples range from social media promotional images to web ad spots and promotional micro sites. Read More