Design – Jessica Wellman Design

Professional Profile

Making lemonade since 2008. Sweet or sour I get the job done. Professional Profile: I am Deputy Art Director based in Toronto. Currently delivering design and direction to Chatelaine Magazine. My skills and talents are focused on pushing the boundaries of digital design. I shape, produce and deliver creative design ideas from concept to execution.… Read More

Digital Transformation No2: Chatelaine Magazine

Chatelaine Magazine Digital Transformation Upon joining the Chatelaine team, my first project was to overhaul and re-brand the user experience and design of the Chatelaine January 2016 tablet and mobile apps. The goal was to re-imagine each story published in the digital edition. I was challenged to improve the user experience, adjust the workflow, create efficiency and ensure all interactivity elevated the storytelling experience. The… Read More

Print Editorial Packages

Editorial Packages The following is a collection of editorial print packages I art directed and designed. Each story was created in collaboration with a team of editors and photographers. Our goal was to ensure each editorial package offered a premium storytelling experience for the user while also offering service elements crucial to the success of the publication. "Working with Jess was… Read More

Campaigns

Custom Campaign Last year, Chatelaine asked 1,000 Canadian women on both sides of 40 a bunch of nosy questions — about love, romance, work, health, money and ambition. It was pretty revealing stuff, but this time around, we wanted to dig a little deeper. So we gathered slightly more of you — 1,029 women, to be exact — and asked about… Read More

Digital Transformation No.1: House & Home

Digital House & Home Magazine During my time at House & Home Media I was responsible for the delivery of all monthly digital editions across mobile, tablet and web. For the tablet and mobile experience of House & Home Magazine each story needed to be redesigned and re-imagined to include innovative interactive features that enhanced… Read More

Shopper’s Drug Mart Social Media

Shopper's Drug Mart Insta Stories Mixed collection of daily insta stories created for for the Shopper's Drug Mart Beauty account. Each story would consist of original artwork creation and delivery upload-able frames or videos. Read More

Digital Editorial

Chatelaine Magazine Digital Edition The following is a collection of animated digital executions for the Chatelaine digital edition I art directed and designed. Each story was adapted from the print edition. The goal was to layer on an animation that could enhance the story idea and compliment the copy. Read More

Web Sites, Micro Sites & Marketing Assets

Web Sites, Micro Sites & Marketing Assets The following is a collection of marketing assets and micro sites developed for Chatelaine Magazine and House & Home Magazine. The examples range from social media promotional images to web ad spots and promotional micro sites. Read More